Juneteenth Unity Fest: Project 63, 65, 21... is a family-oriented civic and cultural celebration and educational event hosted by Brad Gordon International, iTECH Impact, East Baton Rouge Library and several community partners. The festival honors Juneteenth through learning, economic opportunity, and community engagement. Designed as a large-scale indoor and outdoor multi-cultural and multi-day gathering, the festival brings generations together through a multi-dimensional cultural ecosystem anchored by seven immersive, purposefully crafted cultural experiences — inviting attendees to move through the festival not just as spectators, but as participants in culture, commerce, and community.

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Juneteenth Unity Fest is intentionally designed to be inclusive, cross-generational, and forward-looking — a gathering where families, youth, elders, civic leaders, educators, entrepreneurs, and everyday residents all feel they belong in the same space. It is both a celebration of cultural heritage and a platform for community empowerment, economic engagement, and civic awareness.